I do not know this subject and I am not an expert. But I am learning and I have found out that people have been doing this for some time. I have heard of a topic - Web 2.0 Marketing - or marketing the social webs. I went to UTube and there is a lot of information on this topic. The link below http://www.youtube.com/watch?v=6znKl0fllcw has over 200 videos on this subject and he is not a "Hard sell". I have watched about 5 videos and have enjoyed his presentations.
Become an expert and establish a reputation ideas need to be pursued more.
Dave
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